It is commonly said that a business that doesn’t exist online basically does not exist at all. Today, the internet has become a bottomless world where millions of people set up their businesses and advertise their products or services online. Most of them even go to the extent of focusing only on their promotions, thinking that offline marketing is already useless in this age of digital technology.
However, allotting time and money for offline promotions is still a smart move for small businesses as there is still a big potential client group out there who just happens to be not online people. To reach these offline groups and turn them into clients, you need to know how to promote your market to them.
Here are the top ways on how to promote business: online vs offline style.
Online Promotion #1 – Apply SEO on your website content.
Optimize your keywords so that people find your website first when they search for keywords related to your product or service. You can tweak your SEO settings yourself, but most online entrepreneurs hire third-party SEO companies in order to leverage their time and focus on more important things a business owner needs to do.
Online Promotion #2 – Engage in affiliate marketing.
Another way to leverage your online promotion efforts is to enrol in an affiliate marketing group where you can partner with websites that will promote your products and services for you. When these websites are able to refer successful buyers and clients to you, they earn a certain percentage as commission in return. This is an efficient way to market your business since other website owners will be more than happy to promote your company in exchange of a cut–provided your business is legitimate and legal, and your product/service is of high quality.
Offline Promotion #1 – Print out company documents such as business cards, letterheads, and envelopes–all with your contact information and website address printed on them.
In this way, whenever you meet someone and give them your business card, letter of proposal, or a promo listing, they’re made aware that your business is actually real and it exists online. You can use these documents as you give out sales proposals to brick-and-mortar businesses that you believe could actually use your company’s services.
Offline Promotion #2 – Network extensively in meetings and community events.
There is nothing like the power of being physically present in events where a lot of potential clients and business partners interact with each other. Attending these events will give you an opportunity to introduce the “face behind the name” of your company. Being able to talk to a real, live, human being instead of browsing through a website actually works wonders for potential clients and entrepreneurs who actually want to transact business with a live, active, dynamic human being.
There are a lot of other online and offline promotion techniques such as posting your company banners online and in printed newspapers, sending out e-flyers and actual tangible flyers, and the like. However, the tips enumerated above work wonders if you want to drive clientele to your business in as little time and effort as possible. Try out these techniques today.